Truly changing minds requires more than giving out an extra mint. It requires that we use the tools of effective persuasion — in ways that are ethical rather than manipulative — to get our audiences’ attention with messages that resonate and make them feel connected, included...

 

As communicators co-create the new future of work, here are some perks to consider adding to your company’s employee recruitment and retention plan.

 

A DEI initiative survey was shared with the IABC community to encourage responses from communication professionals. Forty-five responses were received from members across IABC regions. 

 

The Internet of Behaviors (IoB) combined with AI tools makes it possible to finally connect the dots to the desired action of the people you are trying to influence.

 

The IABC Trends Watch Task Force takes a deep dive into the risks, rewards and ways to use artificial intelligence and the Internet of Behaviors in communications. 

 

Organizations must show empathy and create content and communication strategies that speak to audiences of all backgrounds, who experience the world around them in all different ways.