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Innovation
Raising AI Communication Professionals
10 September 2024
Raising AI Communication Professionals
by: Adrian Cropley and Bonnie Caver

AI is revolutionizing communication roles, automating entry-level tasks and shifting the focus to strategic and ethical expertise. Learn how the next generation of professionals must be ready to lead in an AI-driven future.

Innovation
Raising AI: Circle of Fellows No. 107
3 September 2024
Raising AI: Circle of Fellows No. 107
by: Shel Holtz, SCMP, ABC, IABC Fellow

Join us for Circle of Fellows episode 107, where IABC Fellows discuss how generative AI is being used in communication strategies, its impact on the industry and key lessons learned.

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Innovation
Catalyst for Climate 
2 March 2022
Catalyst for Climate
by: Danielle Bond, SCMP

As society grapples with the urgency of the climate crisis, how can communication professionals be catalysts for change?

Innovation
Pocket Trend: Employees Want a Voice: #ShowUsYourLeave and Other Inclusive Policies 
1 March 2022
Pocket Trend: Employees Want a Voice: #ShowUsYourLeave and Other Inclusive Policies
by: Kristin Frankiewicz

The #ShowUsYourLeave campaign on social media ties to a larger global trend bubbling up: employees’ desire to break from the norm and have more flexibility in culture creation. 

Innovation
Woke Marketing and Communications: How to Use Your Brand for Social Change 
22 February 2022
Woke Marketing and Communications: How to Use Your Brand for Social Change
by: Alexandra Sebben and Jefferson Darrell

Alexandra Sebben, president of IABC Ottawa, and Jefferson Darrell, founder and CEO of Breakfast Culture, recap a chapter professional development session about woke marketing and communications.

 

Innovation
The State of Play 
8 February 2022
The State of Play
by: Dr. Laura McHale, ABC

Neuroscience can help communicators apply evidence-based, innovative approaches to up their game, make a difference and become knowledgeable and trusted advisors in their organizations.

Innovation
Digital Trends for Professional Communicators to Watch in 2022 
2 February 2022
Digital Trends for Professional Communicators to Watch in 2022
by: Stephen Dupont, APR, Fellow PRSA

As a communications professional and a futurist, I want to suggest some digital trends and events that you should keep an eye on in the coming year.

Innovation
Pocket Trend: Say Hello to the Content Creator Generation 
25 January 2022
Pocket Trend: Say Hello to the Content Creator Generation
by: Katie Macaulay

Are communication professionals ready for a world where our audiences have more influence and followers than our stakeholders?

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