The growing mistrust in agreed-upon facts and a global decline in trust of all forms of media accelerated in 2020.

 

Gut instinct is our intuition. It’s being able to understand something immediately, without any conscious reasoning. No pro-con lists, no asking friends for guidance — you just know.

 

The relocation of central and office staff in organizations around the world over the course of 2020 has set up the emergence of a broader trend for 2021 and beyond.

 

The IABC Trends Watch Task Force is pleased to share six key trends we see shaping communicators in 2021 and over the next few years.

 

The IABC Trends Watch Task Force identified and researched six key trends shaping communication in 2021 and beyond. This article presents research about how communicators are the drivers who integrate the human experience into a business or community mission, initiative or day-to-day operations.

 

Communicating sustainability is about more than seeking credit where credit is due — it is a key driver of business value.