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Business Acumen
The Power of Communication on the Frontlines: A Call to Action for Crisis Management
24 September 2024
The Power of Communication on the Frontlines: A Call to Action for Crisis Management
by: Jessica Nuñez

The Uvalde tragedy revealed how poor communication can escalate a crisis. Discover key steps to build a proactive, transparent crisis communication plan that fosters trust, accountability and resilience in high-pressure situations.

Business Acumen
Be Aware and Prepared: Emergency Management Preparedness for Communicators
18 September 2024
Be Aware and Prepared: Emergency Management Preparedness for Communicators
by: Caterina Valentino, Ph.D., MBA, MPA

Shift from reactive crisis management to proactive emergency management within your organization. Learn how communication, coordination and collaboration within a structured framework can improve your disaster response and recovery.

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Business Acumen
How I Communicate It: Onboarding a New Client 
5 August 2020
How I Communicate It: Onboarding a New Client
by: Michael Tomko

A director of marketing shares how she onboarded a new client through processes that required many different touchpoints between internal departments, employees and the client.

Business Acumen
From Lip Service to Leadership 
28 July 2020
From Lip Service to Leadership
by: Howard Krais, Mike Pounsford, Kevin Ruck

Listening to employees is critical to improving performance, decision making and well-being. Most communicators would agree with this, but when it comes to looking at what organizations really value from their communication functions, listening appears far down the list.

Business Acumen
How I Communicate It: Delicate Crisis Communication 
28 July 2020
How I Communicate It: Delicate Crisis Communication
by: Michael Tomko

Kate Gardiner is the CEO and founder of Grey Horse, a communications agency based in New York City. Here, she shares how she works with clients who believe they have been subjected to harassment.

Business Acumen
How I Communicate It: A Change of Service 
22 July 2020
How I Communicate It: A Change of Service
by: Michael Tomko

Melissa Kandel is the CEO and founder of little word studio, a creative marketing agency based in Southern California. Here, Kandel shares her process for communicating a service change that impacts real estate brokerage firms and real estate agents.

Business Acumen
How I Communicated It: Shutting Down Software Support 
15 July 2020
How I Communicated It: Shutting Down Software Support
by: Michael Tomko

Srinivas Ramanathan is the president, founder and CEO of eG Innovations. Here, Ramanathan explains how he and his team communicate with clients about a decision to stop supporting a given technology.

Business Acumen
After the Layoff: How to Keep Employees Engaged 
1 July 2020
After the Layoff: How to Keep Employees Engaged
by: David Pitre

What happens with the employees who remain after a layoff? How can we help them manage through the aftermath?

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