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Business Acumen
The Power of Communication on the Frontlines: A Call to Action for Crisis Management
24 September 2024
The Power of Communication on the Frontlines: A Call to Action for Crisis Management
by: Jessica Nuñez

The Uvalde tragedy revealed how poor communication can escalate a crisis. Discover key steps to build a proactive, transparent crisis communication plan that fosters trust, accountability and resilience in high-pressure situations.

Business Acumen
Be Aware and Prepared: Emergency Management Preparedness for Communicators
18 September 2024
Be Aware and Prepared: Emergency Management Preparedness for Communicators
by: Caterina Valentino, Ph.D., MBA, MPA

Shift from reactive crisis management to proactive emergency management within your organization. Learn how communication, coordination and collaboration within a structured framework can improve your disaster response and recovery.

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Business Acumen
Why the Architecture of Your Brand Matters 
1 July 2020
Why the Architecture of Your Brand Matters
by: Natasha Davis
Business Acumen
Help Leaders Navigate Layoffs: Increase Visibility to Gain Employee Trust 
17 June 2020
Help Leaders Navigate Layoffs: Increase Visibility to Gain Employee Trust
by: Cheryl Ross
It's a tough reality: As the COVID-19 pandemic and resulting lockdowns have halted business worldwide, many organizations have resorted to layoffs to stay afloat. How can organizations help employees understand the change, stay focused on the job and feel confident in the business...
Business Acumen
The Communicator's Role During a Layoff: Set yourself up to be a strategic adviser 
3 June 2020
The Communicator's Role During a Layoff: Set yourself up to be a strategic adviser
by: David Pitre
Business Acumen
How to Effectively Communicate with Employees During a Layoff: A checklist 
27 May 2020
How to Effectively Communicate with Employees During a Layoff: A checklist
by: Cheryl Ross
Business Acumen
How to Spread the Word About Your Organization's Family-Friendly Policies 
20 May 2020
How to Spread the Word About Your Organization's Family-Friendly Policies
by: Deborah Abrams Kaplan
Business Acumen
Bringing Them Back: Internal communication strategies to keep furloughed workers engaged 
13 May 2020
Bringing Them Back: Internal communication strategies to keep furloughed workers engaged
by: Amy Jenkins
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