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Business Acumen
The Power of Communication on the Frontlines: A Call to Action for Crisis Management
24 September 2024
The Power of Communication on the Frontlines: A Call to Action for Crisis Management
by: Jessica Nuñez

The Uvalde tragedy revealed how poor communication can escalate a crisis. Discover key steps to build a proactive, transparent crisis communication plan that fosters trust, accountability and resilience in high-pressure situations.

Business Acumen
Be Aware and Prepared: Emergency Management Preparedness for Communicators
18 September 2024
Be Aware and Prepared: Emergency Management Preparedness for Communicators
by: Caterina Valentino, Ph.D., MBA, MPA

Shift from reactive crisis management to proactive emergency management within your organization. Learn how communication, coordination and collaboration within a structured framework can improve your disaster response and recovery.

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Business Acumen
8 Communication Books for Your Book Club in 2021 
12 January 2021
8 Communication Books for Your Book Club in 2021
by: By IABC, featuring Eleanor Tan, Jennifer Cox, Jim Shaffer, Andrea Greenhous and Amber Nelson

Organize a book club with monthly selections of communication-focused books that will spark conversation, encourage innovation and foster engagement and collaboration among your staff or chapter members.

Business Acumen
New Channels, Same Need for Credibility 
23 December 2020
New Channels, Same Need for Credibility
by: Barbara L. Pollock, APR, Fellow CPRS, LM

As audiences' demand for information becomes more instantaneous, how can communicators keep pace while maintaining accuracy and integrity?

Business Acumen
Can Communication Build and Sustain a Leading Corporate Environment? Circle of Fellows #64 
23 December 2020
Can Communication Build and Sustain a Leading Corporate Environment? Circle of Fellows #64
by: Shel Holtz, IABC Fellow, ABC

The corporate environment comprises the various aspects of work that affect employees' productivity, including when, where and how they work. In the latest installment of Circle of Fellows, four IABC Fellows discuss how communicators can create and sustain an ideal environment. 

Business Acumen
It’s Time to Reinvent How You Think About ROI 
10 December 2020
It’s Time to Reinvent How You Think About ROI
by: Katie Delahaye Paine

For years, communicators have been asked how to show ROI for communications — but it's more complex than calculating hard numbers. Here six steps to help you rethink measuring communications' value without getting laughed out of a board room by your CFO.

Business Acumen
How to Bring Clarity to Communications 
8 December 2020
How to Bring Clarity to Communications
by: Michael Long

When an organization changes, it's easy to focus only on the big picture. Yet to make a vision into a reality, professionals must move beyond information and advice to give people specific, actionable direction and make certain what is shared is easy to understand. 

Business Acumen
New Leadership Skills for a World Gone Wild 
1 December 2020
New Leadership Skills for a World Gone Wild
by: Celine Brassard, BA (Hons), CMP

After a history-making 2020, how are leaders demonstrating empathy in their communication? Here, Celine Brassard, CMP, explains how an empathetic leadership style thrives in times of high stress and concern.

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