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Gold Quill
Trinity’s Giftology: Customer Relationship Marketing Campaign 
22 June 2020
Trinity’s Giftology: Customer Relationship Marketing Campaign
by: Carolyn Cameron and Brad Meyer

In order to build stronger relationships with Trinity Real Estate Solutions’ current customers and prospects, the team created a strategic appreciation and relationship marketing campaign through the art of gift marketing.

Gold Quill
LCIM's "Create Next" Digital Marketing Campaign 
21 June 2020
LCIM's "Create Next" Digital Marketing Campaign
by: Melinda Scaringi
Despite boasting 23 campuses on five continents, LCI Education remained relatively unknown to prospective Australian students. But its new campus had classrooms to be filled, and in September 2018 LCIM commissioned Ellis Jones to design and deliver a targeted digital student recruitment campaign.
Gold Quill
DELWP Energy Affordability Training Partnership 
21 June 2020
DELWP Energy Affordability Training Partnership
by: Melanie Yap
The Victorian Government acknowledges that confidence and trust in the energy market is impacted by its complexity.  The Energy Affordability Training Partnership equips workers to help support households in understanding their energy costs by providing plain English communication material.
Gold Quill
Yarra Waste Revolution 
21 June 2020
Yarra Waste Revolution
by: Melinda Scaringi
The China National Sword Policy, implemented in 2018, closed Australia's main market for the export of recyclable materials. It meant local collection companies, and the councils that contract them, had to find new markets for recycling. Yarra City Council saw this as an opportunity to...
Gold Quill
Keeping Canterbury Flu-Free 
21 June 2020
Keeping Canterbury Flu-Free
by: Renee Parsons

The 2018 flu season was predicted to be severe and Canterbury DHB's resources were already severely stretched — a new communications campaign would be neded to help prevent high numbers of hospital admissions and keep the community flu-free.

Gold Quill
Communicating in the Heart of Change: Aligning medical education with 21st century healthcare 
21 June 2020
Communicating in the Heart of Change: Aligning medical education with 21st century healthcare
by: Sarah Matthews

Based on 10 years of research to evaluate the effectiveness of the current training system, the Royal College saw an opportunity to lead Canada's medical education into the 21st century by shifting the current 100-year-old teaching model to modern-day best practices.

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Innovation
Raising AI Communication Professionals 
10 September 2024
Raising AI Communication Professionals
by: Adrian Cropley and Bonnie Caver

AI is revolutionizing communication roles, automating entry-level tasks and shifting the focus to strategic and ethical expertise. Learn how the next generation of professionals must be ready to lead in an AI-driven future.

Innovation
Raising AI: Circle of Fellows No. 107 
3 September 2024
Raising AI: Circle of Fellows No. 107
by: Shel Holtz, SCMP, ABC, IABC Fellow

Join us for Circle of Fellows episode 107, where IABC Fellows discuss how generative AI is being used in communication strategies, its impact on the industry and key lessons learned.

Innovation
Harnessing AI for Real-time Crisis Communications 
22 August 2024
Harnessing AI for Real-time Crisis Communications
by: Soumik Roy

AI is revolutionizing crisis management with real-time data, sentiment tracking and chatbots, enabling quicker, more effective responses. Discover how organizations are using these tools to safeguard their reputation.

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