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Gold Quill
DS24hours: Engaging Employees Around the Globe 
28 June 2020
DS24hours: Engaging Employees Around the Globe
by: Marion Par-Weixlberger

When Dentsply Sirona, the world's largest manufacturer of professional dental products and technologies, discovered a low level of employee engagement, the communication team stepped in to provide employees an opportunity to connect with leadership in a 24-hour span.

Gold Quill
Tunnel Vision: A Worker-Based 'One Team' Video Newsletter 
28 June 2020
Tunnel Vision: A Worker-Based 'One Team' Video Newsletter
by: Glenda Hewitt

John Holland CPB Ghella (JHCPBG) is delivering a complex, multi-billion dollar infrastructure project in Australia’s largest city. To succeed, a project of this type needs to quickly establish a culture that overcomes the diversity of background and experience on other projects.

Gold Quill
More Go Time: Streamlining Hoddle Street 
28 June 2020
More Go Time: Streamlining Hoddle Street
by: Megan Taylor and Gemma Gould
When Major Road Projects Victoria was tasked with delivering Victoria's first continuous flow intersection (CFI), its success depended on an effective, widescale public awareness campaign to ensure road users were aware of the impending change and knew how to navigate the new CFI before it...
Innovation
A Data-Driven Approach to Effective Communication on Social Media 
24 June 2020
A Data-Driven Approach to Effective Communication on Social Media
by: Suchita Bali

Storytelling is essential to effective communication — and sometimes these stories can originate from data. Learn how to use social media data to extract the most meaningful insights for connecting with your audience.

Gold Quill
Customer Excellence Principles Team Activities 
22 June 2020
Customer Excellence Principles Team Activities
by: Megan Osborne
Business metrics and feedback showed there was an opportunity to improve customer service at NSWTG. The Communications & Engagement team worked with a consultancy to develop the Customer Excellence Principles as a tool to turn this around and embed a culture of customer service excellence at...
Gold Quill
Creating a Scientific Reputation for Astellas: The Astellas Corporate Scientific Innovation Narrative 
22 June 2020
Creating a Scientific Reputation for Astellas: The Astellas Corporate Scientific Innovation Narrative
by: Stefanie Prodouz
The Astellas Scientific Innovation Narrative toolkit was developed to help Astellas' leaders deliver powerful and compelling strategic communications. The Narrative brought together a complex matrix of different innovation functions under one messaging platform, across geographies and...
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Innovation
Raising AI Communication Professionals 
10 September 2024
Raising AI Communication Professionals
by: Adrian Cropley and Bonnie Caver

AI is revolutionizing communication roles, automating entry-level tasks and shifting the focus to strategic and ethical expertise. Learn how the next generation of professionals must be ready to lead in an AI-driven future.

Innovation
Raising AI: Circle of Fellows No. 107 
3 September 2024
Raising AI: Circle of Fellows No. 107
by: Shel Holtz, SCMP, ABC, IABC Fellow

Join us for Circle of Fellows episode 107, where IABC Fellows discuss how generative AI is being used in communication strategies, its impact on the industry and key lessons learned.

Innovation
Harnessing AI for Real-time Crisis Communications 
22 August 2024
Harnessing AI for Real-time Crisis Communications
by: Soumik Roy

AI is revolutionizing crisis management with real-time data, sentiment tracking and chatbots, enabling quicker, more effective responses. Discover how organizations are using these tools to safeguard their reputation.

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