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Business Acumen
How I Communicate It: Delicate Crisis Communication 
28 July 2020
How I Communicate It: Delicate Crisis Communication
by: Michael Tomko

Kate Gardiner is the CEO and founder of Grey Horse, a communications agency based in New York City. Here, she shares how she works with clients who believe they have been subjected to harassment.

Business Acumen
How I Communicate It: A Change of Service 
22 July 2020
How I Communicate It: A Change of Service
by: Michael Tomko

Melissa Kandel is the CEO and founder of little word studio, a creative marketing agency based in Southern California. Here, Kandel shares her process for communicating a service change that impacts real estate brokerage firms and real estate agents.

Business Acumen
How I Communicated It: Shutting Down Software Support 
15 July 2020
How I Communicated It: Shutting Down Software Support
by: Michael Tomko

Srinivas Ramanathan is the president, founder and CEO of eG Innovations. Here, Ramanathan explains how he and his team communicate with clients about a decision to stop supporting a given technology.

Innovation
5 Things All Businesses Can Learn From Startups 
8 July 2020
5 Things All Businesses Can Learn From Startups
by: Tom Gerencer

Startups do a few things right that companies can learn, adopt and profit from. Let’s take a look at some important startup strategies that can energize your business, no matter its size.

Business Acumen
After the Layoff: How to Keep Employees Engaged 
1 July 2020
After the Layoff: How to Keep Employees Engaged
by: David Pitre

What happens with the employees who remain after a layoff? How can we help them manage through the aftermath?

Business Acumen
Why the Architecture of Your Brand Matters 
1 July 2020
Why the Architecture of Your Brand Matters
by: Natasha Davis
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Innovation
Raising AI Communication Professionals 
10 September 2024
Raising AI Communication Professionals
by: Adrian Cropley and Bonnie Caver

AI is revolutionizing communication roles, automating entry-level tasks and shifting the focus to strategic and ethical expertise. Learn how the next generation of professionals must be ready to lead in an AI-driven future.

Innovation
Raising AI: Circle of Fellows No. 107 
3 September 2024
Raising AI: Circle of Fellows No. 107
by: Shel Holtz, SCMP, ABC, IABC Fellow

Join us for Circle of Fellows episode 107, where IABC Fellows discuss how generative AI is being used in communication strategies, its impact on the industry and key lessons learned.

Innovation
Harnessing AI for Real-time Crisis Communications 
22 August 2024
Harnessing AI for Real-time Crisis Communications
by: Soumik Roy

AI is revolutionizing crisis management with real-time data, sentiment tracking and chatbots, enabling quicker, more effective responses. Discover how organizations are using these tools to safeguard their reputation.

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