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Gold Quill
Trinity’s Giftology: Customer Relationship Marketing Campaign 
22 June 2020
Trinity’s Giftology: Customer Relationship Marketing Campaign
by: Carolyn Cameron and Brad Meyer

In order to build stronger relationships with Trinity Real Estate Solutions’ current customers and prospects, the team created a strategic appreciation and relationship marketing campaign through the art of gift marketing.

Gold Quill
LCIM's "Create Next" Digital Marketing Campaign 
21 June 2020
LCIM's "Create Next" Digital Marketing Campaign
by: Melinda Scaringi
Despite boasting 23 campuses on five continents, LCI Education remained relatively unknown to prospective Australian students. But its new campus had classrooms to be filled, and in September 2018 LCIM commissioned Ellis Jones to design and deliver a targeted digital student recruitment campaign.
Gold Quill
DELWP Energy Affordability Training Partnership 
21 June 2020
DELWP Energy Affordability Training Partnership
by: Melanie Yap
The Victorian Government acknowledges that confidence and trust in the energy market is impacted by its complexity.  The Energy Affordability Training Partnership equips workers to help support households in understanding their energy costs by providing plain English communication material.
Gold Quill
Yarra Waste Revolution 
21 June 2020
Yarra Waste Revolution
by: Melinda Scaringi
The China National Sword Policy, implemented in 2018, closed Australia's main market for the export of recyclable materials. It meant local collection companies, and the councils that contract them, had to find new markets for recycling. Yarra City Council saw this as an opportunity to...
Gold Quill
Keeping Canterbury Flu-Free 
21 June 2020
Keeping Canterbury Flu-Free
by: Renee Parsons

The 2018 flu season was predicted to be severe and Canterbury DHB's resources were already severely stretched — a new communications campaign would be neded to help prevent high numbers of hospital admissions and keep the community flu-free.

Gold Quill
Communicating in the Heart of Change: Aligning medical education with 21st century healthcare 
21 June 2020
Communicating in the Heart of Change: Aligning medical education with 21st century healthcare
by: Sarah Matthews

Based on 10 years of research to evaluate the effectiveness of the current training system, the Royal College saw an opportunity to lead Canada's medical education into the 21st century by shifting the current 100-year-old teaching model to modern-day best practices.

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Podcasts
Defining the Future of Work With USC Annenberg’s Fred Cook 
24 September 2024
Defining the Future of Work With USC Annenberg’s Fred Cook
by: Fred Cook and Matt Tidwell, Ph.D., APR

In the latest PodCatalyst episode, Matt Tidwell and Fred Cook discuss how remote and hybrid work are transforming corporate culture, management dynamics, and training gaps for early career professionals.

Podcasts
In Under 10: Getting the C-Suite’s Take on Comms 
28 August 2024
In Under 10: Getting the C-Suite’s Take on Comms
by: Joe Spratt

In the latest PodCatalyst episode, Joe Spratt of McKinsey & Company discusses the future of communications, key report findings and the evolving role of communicators.

Podcasts
Overheard at World Conference 
25 July 2024
Overheard at World Conference
by: IABC Staff

At IABC's World Conference in Chicago, we captured attendees' aha moments on AI, accessibility, hiring and training future comms pros. Tune into PodCatalyst for insights from your IABC peers! 

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