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Business Acumen
Demystifying Measurement 
27 April 2021
Demystifying Measurement
by: Featuring Cindy Crescenzo

Cindy Crescenzo is the queen of measurement — and she’s using her powers for good to help communicators unpack and demystify it piece by piece.

Gold Quill
Navigate Your Next Award-Winning Campaign 
27 April 2021
Navigate Your Next Award-Winning Campaign
by: Megan Taylor

Major Road Projects Victoria's Megan Taylor talks planning for a Gold Quill award-winning communication campaign. 

Career Roadmap
Honey vs. Vinegar: A Recipe for Relationships 
27 April 2021
Honey vs. Vinegar: A Recipe for Relationships
by: Tara Mogan Blom, MMC, ABC

As a professional communicator, it took me a while to slow down and remember my great aunt Mary’s advice, “You’ll catch more flies with honey than with vinegar.” 

Career Roadmap
Preparing New Communicators for the Virtual Workplace 
20 April 2021
Preparing New Communicators for the Virtual Workplace
by: Featuring Kelli Cargile Cook

The graduating classes of 2020 and 2021 are entering the workforce in a time like no other. However, professional communicators can help those new to the field get acquainted despite the virtual environment.

Innovation
Could Radical Transparency Be the Solution to an Eroding Trust in Authority? 
20 April 2021
Could Radical Transparency Be the Solution to an Eroding Trust in Authority?
by: Brigitte Fontaine

Among communicators, the words “transparency,” along with “authenticity,” are more than slogans we put in into company messaging. At least, we hope so.

Innovation
Planning for Re-entry: Emphasizing Values-based Communication 
20 April 2021
Planning for Re-entry: Emphasizing Values-based Communication
by: Featuring Judy Panitch

As many organizations begin conversations about re-entering the physical workplace, they can look to those who have been operating in a physical capacity since the earliest days of the pandemic.

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