I’m quite proud of “Catalyst for Climate” — proud of IABC to tackle this important issue, not as an advocate of one side or another, but as communicators asking how we should deal with this, how we should contribute to the clarity of the message.
This is where communication professionals can collectively step up by helping to bridge the gaps between expectations, commitments and action in relation to climate.
Climate change is a complex topic. What role can communicators play in helping organizations and the public understand its urgency?
Do communication leaders see the climate conversation as an area of opportunity?
Climate change is complicated, complex and converging. With competing systems, ideologies and investments at play, communication professionals need to elevate the conversation and mobilize participation in new and meaningful ways.
We spoke with Kamyar Naficy, who helps us unpack what ESG really means, opportunities for business communicators to lead the conversation, ways companies can strategically find their purpose within ESG and more.