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Gold Quill
"Vote for Your Skating Rink" Campaign 
28 June 2020
"Vote for Your Skating Rink" Campaign
by: Vladimir Vinogradov
NIVEA, a leading skincare brand, launched a unique nationwide CSR program ‘Vote For Your Skating Rink!’ aimed at reviving abandoned neighborhood rinks across the country to encourage Russian families to spend more time together outdoors engaging in sports, getting healthier and more...
Gold Quill
Programs of Choice: Burnaby School District 
28 June 2020
Programs of Choice: Burnaby School District
by: Dana Bales

The Burnaby School District offers educational choice to allow students to explore their interests. The marketing of the programs was organic but inconsistent, which presented an opportunity to try something new that would align with the business needs of the organization.

Gold Quill
PwC Australia's CEO Survey: Creating New Opportunities 
28 June 2020
PwC Australia's CEO Survey: Creating New Opportunities
by: Sabrina Muysken
Gold Quill
Teddy for a Toonie 2019: ATB Financial 
28 June 2020
Teddy for a Toonie 2019: ATB Financial
by: Austin Havens

Teddy for a Toonie is an annual corporate fundraising campaign that supports children’s hospitals in Alberta. The 2019 campaign was significant and required strategic communications support as it marked the 20th anniversary.

Gold Quill
Onboarding Express: ATB Financial 
28 June 2020
Onboarding Express: ATB Financial
ATB Financial is a full-service financial institution in Calgary, Alberta. Their key priorities are to transform banking, make banking work for people, and be the place to bank. With this in mind, the company was committed to providing tools, technology & processes to enable customer...
Gold Quill
End the Shark Fin Trade in Canada 
28 June 2020
End the Shark Fin Trade in Canada
by: Jennifer Whyte
Oceana Canada discovered an opportunity for an advocacy campaign to secure a ban on the import and export of shark fins in Canada. Using integrated communications strategies to raise awareness about shark finning and garner support for the ban, more than 313,000 people signed a government...
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Business Acumen
The Power of Communication on the Frontlines: A Call to Action for Crisis Management 
24 September 2024
The Power of Communication on the Frontlines: A Call to Action for Crisis Management
by: Jessica Nuñez

The Uvalde tragedy revealed how poor communication can escalate a crisis. Discover key steps to build a proactive, transparent crisis communication plan that fosters trust, accountability and resilience in high-pressure situations.

Business Acumen
Be Aware and Prepared: Emergency Management Preparedness for Communicators 
18 September 2024
Be Aware and Prepared: Emergency Management Preparedness for Communicators
by: Caterina Valentino, Ph.D., MBA, MPA

Shift from reactive crisis management to proactive emergency management within your organization. Learn how communication, coordination and collaboration within a structured framework can improve your disaster response and recovery.

Business Acumen
The Power of Influence: Shaping Our Lives, Workplaces and Culture 
16 September 2024
The Power of Influence: Shaping Our Lives, Workplaces and Culture
by: Charlene SanJenko

Influence impacts everything from our daily self-talk to the way leaders like Beyoncé and Simone Biles shape culture. Learn how effective communication at personal, team and societal levels can create lasting, positive change.

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