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End the Shark Fin Trade in Canada
Gold Quill | 28 June 2020
End the Shark Fin Trade in Canada
by: Jennifer Whyte

Oceana Canada is an independent charity established in 2015 and is part of the largest international advocacy group dedicated solely to ocean conservation. Sharks play an important role in the ocean, and as top predators, they are critical in regulating the food chain and serving as an indicator for ecosystem health. The global demand for shark fins for delicacies such as shark fin soup means they are one of the most exploited species on the planet.

The communications need and opportunity was evident: build on the existing momentum in Canada to push the federal government to implement a national ban. This campaign supported Oceana Canada’s mandate to protect the ocean and also provided an opportunity to expand its base of supporters through grassroots activism.

Oceana Canada developed a communications strategy focused on reaching target audiences, raising awareness and driving action. This required an adaptable plan, providing opportunities to pivot quickly, depending on how Bill S-238 was progressing. It was also important to keep the momentum going throughout the campaign and maintain a high level of supporter engagement.

Read the case study here.


Jennifer Whyte
Business Acumen
The Power of Communication on the Frontlines: A Call to Action for Crisis Management 
24 September 2024
The Power of Communication on the Frontlines: A Call to Action for Crisis Management
by: Jessica Nuñez

The Uvalde tragedy revealed how poor communication can escalate a crisis. Discover key steps to build a proactive, transparent crisis communication plan that fosters trust, accountability and resilience in high-pressure situations.

Business Acumen
Be Aware and Prepared: Emergency Management Preparedness for Communicators 
18 September 2024
Be Aware and Prepared: Emergency Management Preparedness for Communicators
by: Caterina Valentino, Ph.D., MBA, MPA

Shift from reactive crisis management to proactive emergency management within your organization. Learn how communication, coordination and collaboration within a structured framework can improve your disaster response and recovery.

Business Acumen
The Power of Influence: Shaping Our Lives, Workplaces and Culture 
16 September 2024
The Power of Influence: Shaping Our Lives, Workplaces and Culture
by: Charlene SanJenko

Influence impacts everything from our daily self-talk to the way leaders like Beyoncé and Simone Biles shape culture. Learn how effective communication at personal, team and societal levels can create lasting, positive change.

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