Collaboration across multiple disciplines is integral to ensuring every angle, approach, sensitivity and stakeholder are considered when creating a fine-tuned communications strategy.

In the latest episode of PodCatalyst, IABC Executive Director Peter Finn sat down with David Albritton, who has had an interesting and varied career path, from being in the Navy to working for Amazon Web Services and now leading Nineteen88 Strategies, an executive coaching business.

Meet IABC member Ben Borne, CMP. With nine years of experience in the field, Ben is the co-founder of SymmetryPR, the publisher/managing partner at Eagle Feather News and a sessional lecturer at First Nations University of Canada.

What communication-related trends, predictions and events — whether personal or industry related — are you adding to your professional wish list in 2022?

The University of the Free State’s (UFS) 2020 Virtual Open Day website — an initiative my team led and I submitted for a Gold Quill Award — is not much different from the car keys.

Prior to COVID, being confident and competent on camera was irrelevant. Today, almost all of us are trying to get results through a camera. It’s the new essential skill.