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Business Acumen
Improve Your ROI With Well-Designed, Engaging Employee Benefit Communications 
5 January 2023
Improve Your ROI With Well-Designed, Engaging Employee Benefit Communications
by: Guy Westermeyer and Gary Spondike

One-third of U.S. adults do not fully understand their health benefits. How can communication professionals play a role in this space? 

Business Acumen
Best of Catalyst 2022: Look Back at Popular Articles, Podcasts and Webinars 
20 December 2022
Best of Catalyst 2022: Look Back at Popular Articles, Podcasts and Webinars
by: IABC Staff

As you look ahead to all you’ll accomplish in the coming year, reflect on the Catalyst articles, PodCatalyst episodes and webinars that grabbed communication professionals’ attention the most in 2022.

Podcasts
PodCatalyst Episode 34: Slma Shelbayah on the State of Social Media, Why ‘Intentionality Precedes Everything’ 
20 December 2022
PodCatalyst Episode 34: Slma Shelbayah on the State of Social Media, Why ‘Intentionality Precedes Everything’
by: Slma Shelbayah

As Twitter shifts under new leadership and platforms like TikTok continue to emerge, what is the state of social media for communicators?

Business Acumen
Why Making Internal Communication the Backbone of Your Employee Experience Journey Is the Only Way to Go 
15 December 2022
Why Making Internal Communication the Backbone of Your Employee Experience Journey Is the Only Way to Go
by: Lucy Kemp

Great internal communication is what will make your employee experience journey a success.

Business Acumen
Driving an Effective Digital Communications Strategy in Your Organization 
5 December 2022
Driving an Effective Digital Communications Strategy in Your Organization
by: Joe Bobbey

If you had to reimagine a successful digital strategy for your organization, what would it look like? How would you share it to gain leadership buy-in?

Business Acumen
Activate Your Thought Leadership 
2 December 2022
Activate Your Thought Leadership
by: Nicole Hatherly

Nicole Hatherly created a powerful five-step “Thought Leadership V.A.L.U.E. Framework” that consistently drives, confidently activates and cleverly supports thought leadership for individuals and organizations.

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Innovation
Raising AI Communication Professionals 
10 September 2024
Raising AI Communication Professionals
by: Adrian Cropley and Bonnie Caver

AI is revolutionizing communication roles, automating entry-level tasks and shifting the focus to strategic and ethical expertise. Learn how the next generation of professionals must be ready to lead in an AI-driven future.

Innovation
Raising AI: Circle of Fellows No. 107 
3 September 2024
Raising AI: Circle of Fellows No. 107
by: Shel Holtz, SCMP, ABC, IABC Fellow

Join us for Circle of Fellows episode 107, where IABC Fellows discuss how generative AI is being used in communication strategies, its impact on the industry and key lessons learned.

Innovation
Harnessing AI for Real-time Crisis Communications 
22 August 2024
Harnessing AI for Real-time Crisis Communications
by: Soumik Roy

AI is revolutionizing crisis management with real-time data, sentiment tracking and chatbots, enabling quicker, more effective responses. Discover how organizations are using these tools to safeguard their reputation.

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