Propiar, a small agency from Slovenia, tackled the challenge of building consumer trust for adidas' eco-friendly sneakers made from recycled materials. Learn more about their creative upcycling campaign in this Gold Quill award-winning spotlight.
Uncover the secrets of effective social marketing campaigns that bring about behavior change and drive social impact by integrating private sector marketing principles.
Discover the transformative potential of ChatGPT, an artificial intelligence (AI) tool, in revolutionizing your work processes and unleashing your productivity.
Discover the inspiring story of how a modest campaign supported local journalism and defended democracy, achieving remarkable results with a meager budget in this Gold Quill award winner highlight.
Join host Shel Holtz, SCMP, ABC, and Martha Muzychka, chair of the 2023-24 Fellows Committee, for a conversation about our new Fellows’ careers and their views on a wide-ranging array of communication-related topics.
Learn how United Rentals Inc. effectively addressed employee mental health by helping combat the stigma of seeking help within the organization, as highlighted in this Gold Quill winner spotlight.
AI is revolutionizing communication roles, automating entry-level tasks and shifting the focus to strategic and ethical expertise. Learn how the next generation of professionals must be ready to lead in an AI-driven future.
Join us for Circle of Fellows episode 107, where IABC Fellows discuss how generative AI is being used in communication strategies, its impact on the industry and key lessons learned.
AI is revolutionizing crisis management with real-time data, sentiment tracking and chatbots, enabling quicker, more effective responses. Discover how organizations are using these tools to safeguard their reputation.