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Business Acumen
How I Communicate It: Delicate Crisis Communication 
28 July 2020
How I Communicate It: Delicate Crisis Communication
by: Michael Tomko

Kate Gardiner is the CEO and founder of Grey Horse, a communications agency based in New York City. Here, she shares how she works with clients who believe they have been subjected to harassment.

Business Acumen
How I Communicate It: A Change of Service 
22 July 2020
How I Communicate It: A Change of Service
by: Michael Tomko

Melissa Kandel is the CEO and founder of little word studio, a creative marketing agency based in Southern California. Here, Kandel shares her process for communicating a service change that impacts real estate brokerage firms and real estate agents.

Business Acumen
How I Communicated It: Shutting Down Software Support 
15 July 2020
How I Communicated It: Shutting Down Software Support
by: Michael Tomko

Srinivas Ramanathan is the president, founder and CEO of eG Innovations. Here, Ramanathan explains how he and his team communicate with clients about a decision to stop supporting a given technology.

Innovation
5 Things All Businesses Can Learn From Startups 
8 July 2020
5 Things All Businesses Can Learn From Startups
by: Tom Gerencer

Startups do a few things right that companies can learn, adopt and profit from. Let’s take a look at some important startup strategies that can energize your business, no matter its size.

Business Acumen
After the Layoff: How to Keep Employees Engaged 
1 July 2020
After the Layoff: How to Keep Employees Engaged
by: David Pitre

What happens with the employees who remain after a layoff? How can we help them manage through the aftermath?

Business Acumen
Why the Architecture of Your Brand Matters 
1 July 2020
Why the Architecture of Your Brand Matters
by: Natasha Davis
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