A personal piece accompanying “Lessons From the Front Line: What Communicators Can Learn From the Unrest in Minneapolis”

 

Whether in calm or tumultuous times, any communicator — especially those who are unemployed or underemployed — can follow this five-point plan to achieve career growth and success.

 

As communicators of your brand, how can you form a strategy to stand out amidst the clutter and engage with your audience in a way that resonates and inspires them, incites behavioral changes and ultimately drives them to take action?

 

Using SMART (Specific, Measurable, Achievable, Results-focused, Time-based) goals and objectives can help a communication initiative go from vague and nebulous to clear and concise. 

 

In this episode of Circle of Fellows, five IABC Fellows join moderator Shel Holtz for an updated conversation about the communicator’s role in evaluating and promoting D&I, including best practices in language and visual representation.

 

End-user privacy has had a direct impact on the way an audience interacts with social media content, which further impacts an organization’s performance metrics. This article presents a data-driven social media strategy that uses customization to navigate the ever-changing landscape...