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Innovation
Branding Practices Suited for Vocations 
23 October 2023
Branding Practices Suited for Vocations
by: David Zelnio SHRM-CP

In today's job market, communicators play a crucial role in bridging the talent gap using proven branding strategies. Learn to convey the value and rewards of vocational careers for a lasting impact.

Business Acumen
3 Attributes of Successful Audience Research 
20 October 2023
3 Attributes of Successful Audience Research
by: Jeff Hutson, ABC, IPC, CRC®

Effective use of meaningful research may be the most challenging task you face. Yet it’s the factor most likely to drive your communications campaign. Learn more about the RPIE method today. 

Business Acumen
Developing Strategic Strength — A Process, Plan and Language Internal Communication Professionals Must Embrace 
18 October 2023
Developing Strategic Strength — A Process, Plan and Language Internal Communication Professionals Must Embrace
by: Sia Papageorgiou FRSA, SCMP and Daven Rosener

Discover how asking four critical questions can transform your internal communications game. 

Innovation
How AI Can Power Your Next Comms Plan: An IABC Master Class Preview 
12 October 2023
How AI Can Power Your Next Comms Plan: An IABC Master Class Preview
by: IABC Staff

Artificial intelligence (AI) is presenting itself as a massive opportunity for communications professionals. Learn more about how you can implement it into your strategies.

Business Acumen
Communication and Biochemistry: Strategies for Conversational Excellence 
10 October 2023
Communication and Biochemistry: Strategies for Conversational Excellence
by: Natalia Smalyuk

Learn how we as communicators can champion conversation skills for safer, productive workplaces, where colleagues are mindful and responsive.

Business Acumen
Cross-Border Storytelling: Bringing Brand and Industry Communications to Life Across Global Markets 
9 October 2023
Cross-Border Storytelling: Bringing Brand and Industry Communications to Life Across Global Markets
by: Suzie Towne, SCMP

Achieving compelling, culturally relevant storytelling within strict regulations is possible by blending creativity and compliance in multilingual communications for international business.

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Gold Quill
Cybersecurity: Making One City More Resilient With a Gold Quill Mindset 
9 September 2024
Cybersecurity: Making One City More Resilient With a Gold Quill Mindset
by: Gordon Laird

Faced with rising cybercrime, the City of Calgary launched an innovative cybersecurity training for 17,000 employees, using playful tactics and IABC Gold Quill strategies. Discover how a creative approach built a human firewall against cyber threats.

Gold Quill
People-driven Success: Lessons From a Landmark Campaign 
6 August 2024
People-driven Success: Lessons From a Landmark Campaign
by: Zach Zimmel

Explore how human stories and authentic connections fueled the '75 Years of Belonging' campaign for Community Living Toronto, achieving remarkable success and community impact.

Gold Quill
Gold Quill Spotlight: Helping Farmers Look Up and Live 
16 July 2024
Gold Quill Spotlight: Helping Farmers Look Up and Live
by: Heather Johnson, CMP

SaskPower, Saskatchewan’s primary electricity provider, launched a farm safety campaign to protect its customers from the dangers of electricity. Discover how they significantly increased safety awareness and practices among farmers.

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