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Business Acumen
The Power of Communication on the Frontlines: A Call to Action for Crisis Management
24 September 2024
The Power of Communication on the Frontlines: A Call to Action for Crisis Management
by: Jessica Nuñez

The Uvalde tragedy revealed how poor communication can escalate a crisis. Discover key steps to build a proactive, transparent crisis communication plan that fosters trust, accountability and resilience in high-pressure situations.

Business Acumen
Be Aware and Prepared: Emergency Management Preparedness for Communicators
18 September 2024
Be Aware and Prepared: Emergency Management Preparedness for Communicators
by: Caterina Valentino, Ph.D., MBA, MPA

Shift from reactive crisis management to proactive emergency management within your organization. Learn how communication, coordination and collaboration within a structured framework can improve your disaster response and recovery.

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Business Acumen
5 best marketing principles for brand awareness 
22 April 2019
5 best marketing principles for brand awareness
Business Acumen
Boeing's unending PR crisis 
22 April 2019
Boeing's unending PR crisis
Business Acumen
Savvy ways to protect yourself from alternative facts 
8 April 2019
Savvy ways to protect yourself from alternative facts
Business Acumen
Why LGBTQ diversity is important for PR and marketing 
8 April 2019
Why LGBTQ diversity is important for PR and marketing
Business Acumen
Building a stronger company with diversity and inclusion: #CommChat recap 
25 March 2019
Building a stronger company with diversity and inclusion: #CommChat recap
Business Acumen
Get off the sidelines and into the game 
18 March 2019
Get off the sidelines and into the game
by: Jim Shaffer, IABC Fellow
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