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Business Acumen
The Power of Communication on the Frontlines: A Call to Action for Crisis Management
24 September 2024
The Power of Communication on the Frontlines: A Call to Action for Crisis Management
by: Jessica Nuñez

The Uvalde tragedy revealed how poor communication can escalate a crisis. Discover key steps to build a proactive, transparent crisis communication plan that fosters trust, accountability and resilience in high-pressure situations.

Business Acumen
Be Aware and Prepared: Emergency Management Preparedness for Communicators
18 September 2024
Be Aware and Prepared: Emergency Management Preparedness for Communicators
by: Caterina Valentino, Ph.D., MBA, MPA

Shift from reactive crisis management to proactive emergency management within your organization. Learn how communication, coordination and collaboration within a structured framework can improve your disaster response and recovery.

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Business Acumen
Where Does Your Story Live? 
28 September 2021
Where Does Your Story Live?
by: David Schild

David Schild shares a real-life example of how he and his team crafted an out-of-this-world narrative to gain congressional support for funding the space program.  

Business Acumen
The Most Overlooked Asset for Organization Change 
14 September 2021
The Most Overlooked Asset for Organization Change
by: Maya Townsend

It’s difficult to send consistent messages, maintain momentum and engage employees over the long haul. Luckily, organizations have a hidden asset that leaders can use to accelerate change.

Business Acumen
Building a Story: Why Engineers Need Storytellers 
8 September 2021
Building a Story: Why Engineers Need Storytellers
by: David Schild

Storytelling is a pillar of a high-performing communications strategy, and communication professionals can use this expertise to present scientific advancements and concepts as a compelling narrative.

Business Acumen
Build a Freelance Mentality — Especially if You’re Employed 
24 August 2021
Build a Freelance Mentality — Especially if You’re Employed
by: Tiffany Markman

What if you could leverage a freelance mentality to be better at your job?

Business Acumen
Attitude, Relationships and Environment: Strategies for Prioritizing Mental Well-Being 
19 August 2021
Attitude, Relationships and Environment: Strategies for Prioritizing Mental Well-Being
by: Georgia Eather

Here are three takeaways from the session, which communication professionals can utilize to bounce back in challenging times and look after their mental well-being.

Business Acumen
Business Communicators Should Focus on Shared Understanding 
11 August 2021
Business Communicators Should Focus on Shared Understanding
by: Wayne Aspland and Zora Artis GAICD, SCMP

If you want to build one team, make sure you’re having one conversation first.

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