Scenario planning works for everything from scheduling a product launch to choosing partners for new initiatives, and it is especially valuable in crisis communication planning and response. Here, Joanne Henry, SCMP, shares examples and strategies for scenario planning to determine communication...

 

The media industry is always in flux, responding to structural shifts and economic cycles with waves of consolidation. The impact of the COVID-19 pandemic has the industry currently experiencing one of those waves. Here, Nick Vivion highlights what to consider when adapting a PR plan in response...

 

For years, communicators have been asked how to show ROI for communications — but it's more complex than calculating hard numbers. Here six steps to help you rethink measuring communications' value without getting laughed out of a board room by your CFO.

 

Danica Hidalgo shares why IABC membership is valuable to her as both a former student and a communication professional, three pieces of advice and how she continues to grow in her career with the support of IABC.

 

Deb Ganderton, SCMP, reflects on her journey from professional communicator to CEO.

 

In this episode, IABC IEB Chair Bonnie Caver joins IABC Executive Director Peter Finn to take a look back at the adventure that was 2020, and explore what’s next for IABC and the communication profession in 2021 and beyond.