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The Aurecon Bridge Building Competition
Gold Quill | 23 December 2020
The Aurecon Bridge Building Competition
by: Ella Penman, Eloise Febbraio and Annabel Marshall

Aurecon has run the annual Aurecon Bridge Building Competition for 18 years. The campaign aims to encourage high school students to take on further STEM education and careers. This year, we identified a need to refresh the competition to maintain relevancy and enhance our brand awareness. In 2019, the campaign aimed to grow awareness and registrations for the competition, increase the number of new schools registering for the competition, increase participation in the Digital Award, increase engagement across competition locations on Judging Day above and beyond testing bridges and engage clients in the competition.

 

Read the full case study here.


Ella Penman, Eloise Febbraio and Annabel Marshall
Podcasts
Defining the Future of Work With USC Annenberg’s Fred Cook 
24 September 2024
Defining the Future of Work With USC Annenberg’s Fred Cook
by: Fred Cook and Matt Tidwell, Ph.D., APR

In the latest PodCatalyst episode, Matt Tidwell and Fred Cook discuss how remote and hybrid work are transforming corporate culture, management dynamics, and training gaps for early career professionals.

Podcasts
In Under 10: Getting the C-Suite’s Take on Comms 
28 August 2024
In Under 10: Getting the C-Suite’s Take on Comms
by: Joe Spratt

In the latest PodCatalyst episode, Joe Spratt of McKinsey & Company discusses the future of communications, key report findings and the evolving role of communicators.

Podcasts
Overheard at World Conference 
25 July 2024
Overheard at World Conference
by: IABC Staff

At IABC's World Conference in Chicago, we captured attendees' aha moments on AI, accessibility, hiring and training future comms pros. Tune into PodCatalyst for insights from your IABC peers! 

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