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Resource Roundup: Crunching the Numbers and Unleashing Strategic Measurement
Business Acumen | 3 August 2023
Resource Roundup: Crunching the Numbers and Unleashing Strategic Measurement
by: IABC Staff

As a communications professional, you know the power of data in shaping successful campaigns and engaging your audience effectively. In this roundup, we delve into the world of analytics, where numbers come alive to uncover valuable information, aid data-driven decision-making and enhance communication strategies.

Online Master Class (Register Today!)

  • Data-Driven Decision-Making Master Class, led by Joanne Frankel and Reut Einav (29 August, 5 September, 12 September)

Catalyst Articles

  • Demystifying Measurement, by Cindy Crescenzo
  • The Key to Research? Ask the Right Questions: A Q&A with Sarab Kochhar, by Jessica Burnette-Lemon
  • 3 Key Metrics to Track the Business Case for Communication, by Michael Tomko
  • Demystifying SMART Goals, by Angela Sinickas, ABC, IABC Fellow
  • 4 Data-Driven Email Marketing Strategies for Your Next Campaign, by Ash Salleh

IABC Advance Webinars

  • From Measurement to Meaning – Listening Grows Up, by Mike Pounsford, Howard Krais, Johnson Matthey, Kevin Ruck
  • Proving the ROI of Internal Communications, by Lauren Banks, Erica Goodwin, Matt Aaronson
  • You're Worth It. Prove It! Move Beyond Metrics and Measure what's Most Important: Behavior, by Cindy Crescenzo


IABC Staff
Podcasts
Defining the Future of Work With USC Annenberg’s Fred Cook 
24 September 2024
Defining the Future of Work With USC Annenberg’s Fred Cook
by: Fred Cook and Matt Tidwell, Ph.D., APR

In the latest PodCatalyst episode, Matt Tidwell and Fred Cook discuss how remote and hybrid work are transforming corporate culture, management dynamics, and training gaps for early career professionals.

Podcasts
In Under 10: Getting the C-Suite’s Take on Comms 
28 August 2024
In Under 10: Getting the C-Suite’s Take on Comms
by: Joe Spratt

In the latest PodCatalyst episode, Joe Spratt of McKinsey & Company discusses the future of communications, key report findings and the evolving role of communicators.

Podcasts
Overheard at World Conference 
25 July 2024
Overheard at World Conference
by: IABC Staff

At IABC's World Conference in Chicago, we captured attendees' aha moments on AI, accessibility, hiring and training future comms pros. Tune into PodCatalyst for insights from your IABC peers! 

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