Powered by IABC
Catalyst
  • Innovation
  • Business Acumen
  • Career Roadmap
  • Gold Quill
  • Podcasts
  • About
Programs of Choice: Burnaby School District
Gold Quill | 28 June 2020
Programs of Choice: Burnaby School District
by: Dana Bales

The Burnaby School District offers educational choice – called Programs of Choice – to allow students to explore their interests, support their strengths, or get exposed to a career. Most are for secondary students, but language programs are also for elementary. Many are managed by different departments, and some are created by the high schools, themselves; as such, marketing of the programs was organic but inconsistent and sometimes only done at a school or department level. I learned from staff and a folder of old emails that families had complained for years that finding options was like hunting for Easter eggs: difficult, with success dependent on ingenuity.

This was a significant opportunity to create infrastructure, try something new, and have an impact that aligns with the business needs of the organization: increasing registration to support the programs; showcasing the diverse educational choices to enhance the district’s reputation and partnerships; providing practical easy-to-find information for students and families; and helping staff who support students by providing a resource that contains all of the options at their fingertips.

Read the case study here.


Dana Bales
Podcasts
Defining the Future of Work With USC Annenberg’s Fred Cook 
24 September 2024
Defining the Future of Work With USC Annenberg’s Fred Cook
by: Fred Cook and Matt Tidwell, Ph.D., APR

In the latest PodCatalyst episode, Matt Tidwell and Fred Cook discuss how remote and hybrid work are transforming corporate culture, management dynamics, and training gaps for early career professionals.

Podcasts
In Under 10: Getting the C-Suite’s Take on Comms 
28 August 2024
In Under 10: Getting the C-Suite’s Take on Comms
by: Joe Spratt

In the latest PodCatalyst episode, Joe Spratt of McKinsey & Company discusses the future of communications, key report findings and the evolving role of communicators.

Podcasts
Overheard at World Conference 
25 July 2024
Overheard at World Conference
by: IABC Staff

At IABC's World Conference in Chicago, we captured attendees' aha moments on AI, accessibility, hiring and training future comms pros. Tune into PodCatalyst for insights from your IABC peers! 

Contact Us
330 N Wabash Avenue, Suite 2000, Chicago, IL 60611 USA
Phone: 312.321.6868 | Toll-Free: 800.218.8097 | E-mail: member_relations@iabc.com
Login
Search