In the latest episode of PodCatalyst, IABC Executive Director Peter Finn sat down with Zora Artis, CEO of Artis Advisory cofounder of The Alignment People and chair of the IABC World Conference 2022 Program Advisory Committee (PAC).
Listen to this episode to learn more about:
- The thought process and longevity behind this year’s conference theme, “Communication can _______”
- What’s new at this year’s event, including a strategic advisor forum and a digital acumen masterclasses
- The design-sprint workshop, Catalyst for Climate, which dives into how communication can be an advocate for change
- The vision for future IABC World Conferences
Listen on Anchor, and find us and subscribe on Apple Podcasts, Spotify, Google Podcasts or anywhere you listen to podcasts.
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Watch this short video to find out what's new at the IABC World Conference 2022.
Zora Artis, GAICD, SCMP, FAMI, CPM, IABC FellowAlthough Zora Artis, GAICD, SCMP, FAMI, CPM, IABC Fellow, began her career outside the communications field, she has had an outsize impact on the profession since entering it more than 20 years ago as an account director and then strategic planner with branding and integrated marcomms agencies. Since then, she has led her own brand and communications consultancy, and served as CEO of a 20-person creative, digital and strategic communication firm. In 2019, she formed her current management consulting practice bringing together strategic alignment, brand and communication expertise. She has received five Gold Quill awards.
Her significant contributions to the profession and the body of knowledge include her original research with IABC colleague, Wayne Aspland, on strategic alignment, the role of communications and leadership – the first substantial research effort for the reconfigured IABC Foundation – and co-authoring a subsequent white paper, "The Road to Alignment," supported by 27 senior communicators from five continents. Artis has also researched the correlation of strategic alignment and experiences and the impact on stakeholder value and brand. This has led her to develop her own proprietary Alignment Experience Framework. She has also examined gender equity, perceptions and bias in organizations, and wrote a chapter on this topic for the Quadriga University e-reader, Women in PR.
Since joining IABC a decade ago, she has impacted IABC as a volunteer, including roles as chair of the IABC Asia Pacific Region and IEB director; she currently serves as the chair of the 2022 World Conference Program Advisory Committee. A certified company director, as chair of IABC Audit and Risk Committee she introduced proper risk oversight to the board’s processes. Artis has been honored with the 2021 and the 2015 IABC Chair's Award for Leadership and was named IABC's 2020 Regional Leader of the Year. She is also a Strategic Communication Management Professional, Fellow of the Australian Marketing Institute and Certified Practising Marketer.