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Making Leadership Communication and Engagement Greater at Greater Bank
Gold Quill | 11 November 2019
Making Leadership Communication and Engagement Greater at Greater Bank
by: Alison Evans

In late 2016, formal executive communication at Australia's Greater Bank was limited and ad hoc. When benchmarked against the mutual banking industry, key engagement factors were below our competitors and trending downwards, in particular: awareness and clarity of our purpose, mission and strategic priorities; organization pride; and satisfaction with information received from senior leaders about what was happening in the business.

In early 2017, 70% of the executive team was new to the organization. The internal communication team had an opportunity to introduce an executive leadership strategy to establish long-term, foundational employee engagement enablers, introduce a consistent rhythm of communication from the top, and improve employee understanding of the bank's strategic plan. 

Read the Full Case Study


Alison Evans
Podcasts
Defining the Future of Work With USC Annenberg’s Fred Cook 
24 September 2024
Defining the Future of Work With USC Annenberg’s Fred Cook
by: Fred Cook and Matt Tidwell, Ph.D., APR

In the latest PodCatalyst episode, Matt Tidwell and Fred Cook discuss how remote and hybrid work are transforming corporate culture, management dynamics, and training gaps for early career professionals.

Podcasts
In Under 10: Getting the C-Suite’s Take on Comms 
28 August 2024
In Under 10: Getting the C-Suite’s Take on Comms
by: Joe Spratt

In the latest PodCatalyst episode, Joe Spratt of McKinsey & Company discusses the future of communications, key report findings and the evolving role of communicators.

Podcasts
Overheard at World Conference 
25 July 2024
Overheard at World Conference
by: IABC Staff

At IABC's World Conference in Chicago, we captured attendees' aha moments on AI, accessibility, hiring and training future comms pros. Tune into PodCatalyst for insights from your IABC peers! 

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