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"I Am Your Nurse" Recognition Campaign
Gold Quill | 3 May 2020
"I Am Your Nurse" Recognition Campaign
by: Provincial Health Services Authority

Tired of the traditional executive thank-you message and poster during National Nursing Week, the communication team at Provincial Health Services Authority (PHSA) saw an opportunity to recognize nurses in a unique and meaningful way.

"I Am Your Nurse" is a 140-second film featuring a spoken word performance based on the words, feelings and experiences of nurses, interspersed with images of nurses who work across PHSA's programs and services. With the goal of improving workplace engagement and advancing our reputation as an employer of choice, the film was the centerpiece for a three-week campaign to say thank you to the nurses of British Columbia.

Read the Full Case Study


Provincial Health Services Authority
Podcasts
Defining the Future of Work With USC Annenberg’s Fred Cook 
24 September 2024
Defining the Future of Work With USC Annenberg’s Fred Cook
by: Fred Cook and Matt Tidwell, Ph.D., APR

In the latest PodCatalyst episode, Matt Tidwell and Fred Cook discuss how remote and hybrid work are transforming corporate culture, management dynamics, and training gaps for early career professionals.

Podcasts
In Under 10: Getting the C-Suite’s Take on Comms 
28 August 2024
In Under 10: Getting the C-Suite’s Take on Comms
by: Joe Spratt

In the latest PodCatalyst episode, Joe Spratt of McKinsey & Company discusses the future of communications, key report findings and the evolving role of communicators.

Podcasts
Overheard at World Conference 
25 July 2024
Overheard at World Conference
by: IABC Staff

At IABC's World Conference in Chicago, we captured attendees' aha moments on AI, accessibility, hiring and training future comms pros. Tune into PodCatalyst for insights from your IABC peers! 

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