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From Meh to Marvelous: Circle of Fellows No. 95
Business Acumen | 8 September 2023
From Meh to Marvelous: Circle of Fellows No. 95
by: Shel Holtz, SCMP, ABC

The goal of communication in any organization is for the recipient to think, feel or do something. Most often, the outcome we seek is a behavior. We want the recipient to do more of what they’re already doing, do something differently or do something new. Conveying information alone will rarely inspire someone to action. That requires communicators to add creativity to the mix.

In this Circle of Fellows episode, four IABC Fellows explore the application of creativity to business outcomes, including the various approaches one might take, the differences between influencing employees and other stakeholders and convincing leadership that creativity is an appropriate business communication technique. Watch below. 

Join Circle of Fellows Live on 21 September 

Join moderator Shel Holtz, SCMP, ABC, IABC Fellow, for an upcoming live conversation on leadership in communication. 

The next live stream takes place Thursday 21 September at noon EDT. Ask questions using YouTube Live’s chat feature, share your experiences and comment on panelist observations. Learn more about Circle of Fellows online here.

Take Your Creativity to the Next Level

Join IABC for the Creative Ideas Master Class and take your creative ideas to new heights! Learn more about the Master Class here and register today for this three-part online series running October - November. 


Shel Holtz, SCMP, ABC

Shel Holtz, SCMP, ABC, is director of Internal Communications at Webcor, a commercial general contractor headquartered in San Francisco. Before joining Webcor, Shel spent 21 years as principal of Holtz Communication + Technology. In addition to integrating technology into communications strategies, his expertise includes strategic communications planning, change management, organizational culture, business initiatives and communications research.

Podcasts
Defining the Future of Work With USC Annenberg’s Fred Cook 
24 September 2024
Defining the Future of Work With USC Annenberg’s Fred Cook
by: Fred Cook and Matt Tidwell, Ph.D., APR

In the latest PodCatalyst episode, Matt Tidwell and Fred Cook discuss how remote and hybrid work are transforming corporate culture, management dynamics, and training gaps for early career professionals.

Podcasts
In Under 10: Getting the C-Suite’s Take on Comms 
28 August 2024
In Under 10: Getting the C-Suite’s Take on Comms
by: Joe Spratt

In the latest PodCatalyst episode, Joe Spratt of McKinsey & Company discusses the future of communications, key report findings and the evolving role of communicators.

Podcasts
Overheard at World Conference 
25 July 2024
Overheard at World Conference
by: IABC Staff

At IABC's World Conference in Chicago, we captured attendees' aha moments on AI, accessibility, hiring and training future comms pros. Tune into PodCatalyst for insights from your IABC peers! 

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