Creativity is at the heart of impactful communication — key to cutting through the noise and captivating your audience. So where do you begin?

Starting small and working toward a whole new mindset, brush up on these past Catalyst articles by Tiffany Markman, IABC Master Class presenter.

• Stop Neglecting the Microcopy: Do sweat the small stuff. The bits of text on websites, apps and products provides context, addresses concerns and improves brand experience.
• The Email Subject Line: The Window to the Soul?: In modern communication, subject lines are some of the best material we have to win the race for attention. How do we make the most of them?
• Build a Freelance Mentality — Especially if You’re Employed: For today’s employee, it’s hard to be amazing. And even if you are amazing, it’s hard to show up, every day … amazingly. But what if you could leverage a freelance mentality to be better at your job?
   

More About Tiffany Markman 

Tiffany Markman is an award-winning international speaker and trainer who creates and presents programs on skills including writing, email and digital marketing, and topics including social media, AI, time management, impostor syndrome, creativity and more. 

She has delivered training to 10,000+ students in person and 25,000+ online, at companies and institutions in 15 countries. She is a proud Member of ProCopywriters — the Alliance of Commercial Writers, a Professional Member of the Professional Speakers Association of Southern Africa (PSASA) and a Certified Virtual Presenter (CVP).

Having written for 450 brands during her career, Tiffany won Most Effective Copywriter in Southern Africa (MEA Markets African Excellence Awards) in 2022. In 2021, she was ranked by ContentBot AI among the world’s Top 50 Female Content Marketers; in 2020, she was South Africa’s Freelance Copywriter of the Year.