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End the Shark Fin Trade in Canada
Gold Quill | 28 June 2020
End the Shark Fin Trade in Canada
by: Jennifer Whyte

Oceana Canada is an independent charity established in 2015 and is part of the largest international advocacy group dedicated solely to ocean conservation. Sharks play an important role in the ocean, and as top predators, they are critical in regulating the food chain and serving as an indicator for ecosystem health. The global demand for shark fins for delicacies such as shark fin soup means they are one of the most exploited species on the planet.

The communications need and opportunity was evident: build on the existing momentum in Canada to push the federal government to implement a national ban. This campaign supported Oceana Canada’s mandate to protect the ocean and also provided an opportunity to expand its base of supporters through grassroots activism.

Oceana Canada developed a communications strategy focused on reaching target audiences, raising awareness and driving action. This required an adaptable plan, providing opportunities to pivot quickly, depending on how Bill S-238 was progressing. It was also important to keep the momentum going throughout the campaign and maintain a high level of supporter engagement.

Read the case study here.


Jennifer Whyte
Podcasts
Defining the Future of Work With USC Annenberg’s Fred Cook 
24 September 2024
Defining the Future of Work With USC Annenberg’s Fred Cook
by: Fred Cook and Matt Tidwell, Ph.D., APR

In the latest PodCatalyst episode, Matt Tidwell and Fred Cook discuss how remote and hybrid work are transforming corporate culture, management dynamics, and training gaps for early career professionals.

Podcasts
In Under 10: Getting the C-Suite’s Take on Comms 
28 August 2024
In Under 10: Getting the C-Suite’s Take on Comms
by: Joe Spratt

In the latest PodCatalyst episode, Joe Spratt of McKinsey & Company discusses the future of communications, key report findings and the evolving role of communicators.

Podcasts
Overheard at World Conference 
25 July 2024
Overheard at World Conference
by: IABC Staff

At IABC's World Conference in Chicago, we captured attendees' aha moments on AI, accessibility, hiring and training future comms pros. Tune into PodCatalyst for insights from your IABC peers! 

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