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Teddy for a Toonie 2019: ATB Financial
Gold Quill | 28 June 2020
Teddy for a Toonie 2019: ATB Financial
by: Austin Havens

Teddy for a Toonie is an annual corporate fundraising campaign that supports children’s hospitals in Alberta. Since 1999, the campaign has raised over CDN$10 million through a combination of grassroots community fundraising initiatives led by each of our over 300 branches and agencies and ATB-wide internal fundraising initiatives on a corporate level. The 2019 campaign was significant and required strategic communications support as it marked the 20th anniversary and was the first time the funds raised would go towards supporting mental health resources and facilities for children in Alberta.

To be successful, we needed to engage and inspire all team members to participate in the campaign, equip branches and agencies to run their own grassroots initiatives, celebrate and share important campaign milestones and maintain momentum.

Read the full case study.


Austin Havens

Austin Havens is a communication manager for ATB Financial.

Innovation
Raising AI Communication Professionals 
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Raising AI Communication Professionals
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AI is revolutionizing communication roles, automating entry-level tasks and shifting the focus to strategic and ethical expertise. Learn how the next generation of professionals must be ready to lead in an AI-driven future.

Innovation
Raising AI: Circle of Fellows No. 107 
3 September 2024
Raising AI: Circle of Fellows No. 107
by: Shel Holtz, SCMP, ABC, IABC Fellow

Join us for Circle of Fellows episode 107, where IABC Fellows discuss how generative AI is being used in communication strategies, its impact on the industry and key lessons learned.

Innovation
Harnessing AI for Real-time Crisis Communications 
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Harnessing AI for Real-time Crisis Communications
by: Soumik Roy

AI is revolutionizing crisis management with real-time data, sentiment tracking and chatbots, enabling quicker, more effective responses. Discover how organizations are using these tools to safeguard their reputation.

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