Change is hard — even the first half of Newton’s First Law of Motion seems to agree: “Objects at rest will stay at rest, unless an outside force acts on it.”
As a communicator, it’s your job to be that outside force. If you’re feeling the crunch of change or looking for inspiration, here are a few articles, podcasts and courses to help you get in motion.
Catalyst Articles
Integrating Internal Communications With Change Management, by Paige Strand
Focus on Alignment Before Implementing Change, by Jenni Field
Using Social Ties to Lead Change Efforts, by Maya Townshend
The Most Overlooked Asset for Organization Change, by Maya Townshend
PodCatalyst Episodes
PodCatalyst Episode 30: Polarization and Corporate Activism, featuring Fred Cook (Golin, USC Annenberg)
PodCatalyst Episode 27: Sharpening Your Societal Acumen, featuring Oscar Suris (Edelman New York)
PodCatalyst Episode 14: Evolution in Leadership Communications: No More Town Halls, featuring Elizabeth Williams and Andrew Brown
IABC Advance
Leading Through Change Communication, led by Dr. Julie M. Bjorkman
Help Your Organization Overcome Resistance to Change, led by Mindy Kantor
From Covid to Climate: Communicating the Social Transformation We Need Now, led by Susannah Raffe
Crisis and Change Communication (2020 World Conference Bundle), Various Presenters