While AI excels at word predictions and learns from existing content, it lacks empathy, emotion and sometimes accuracy. This is where communicators shine, leveraging the technology as one tool in their toolbox rather than a one-stop solution.
As the conversation around artificial intelligence (AI) continues to evolve, communicators are evaluating how to practically incorporate the tool into their processes. Tune in to the latest episode of PodCatalyst, as Jared Curtis shares how his team at Maximus is blending their work with AI-powered tools in an efficient, ethical way. These solutions are backed by extensive research and surveys conducted by Curtis, which he expands on in his conversation with IABC Executive Director Peter Finn.
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Jared CurtisJared Curtis is the senior director of corporate communications for Maximus Inc. He leads the company's initiatives in brand management, social media and storytelling and has developed award-winning strategies for both internal and external communications. With over two decades of experience in project management and communications, Jared brings a blend of tactical expertise and strategic vision to the table. A U.S. Army Veteran, he holds a master’s degree in strategic communications from the University of Iowa and is a certified project management professional (PMP) and Lean Six Sigma Green Belt. This unique background underscores his ability to navigate diverse landscapes and contexts in his communications work. Honored as Ragan Communications and PR Daily’s 2021 Communicator of the Year, Jared lends his industry insights as an awards judge for the International Association of Business Communicators (IABC) and the Academy of Interactive & Visual Arts (AIVA) and a speaker at conferences and events. He's been at the forefront of pioneering ethical and responsible generative artificial intelligence in business communications, setting the tone for future-focused strategies.