Charlene SanJenko is a two-time Founder, Impact Producer, and Modern-Day Medicine Woman — and media is her medicine. She’s taken her background in impact investing and applied it to advertising, asking the question “What if we brokered impact media deals like we do any other business deal?” In other words, how can advertising dollars shift toward more progressive goals that do good for society?

Tune in as she sits down with IABC Executive Director Peter Finn to discuss her company, reGEN media, the role communicators can play in regenerative media and more.

As part of her work, SanJenko is conducting market research through the “50 Fabulous Brands” campaign. Learn how some brands are shifting into a more progressive advertising space and where others can help fill in the gap when it comes to impact advertising.

Learn more about Charlene and what sparked this campaign in the Catalyst article, “Walk the Walk and Talk the Talk — Will Your Brand Shift-to-Lift?”

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Charlene SanJenko

Born in the Splatsin Band of the Shuswap Nation, of BC, Charlene SanJenko curates media partnerships between brand advertisers, impact investors, and storytellers to ensure transformative stories that deliver target returns are told.

In the mid-90’s Charlene worked in a privately owned brokerage firm in the investment services industry. She learned to broker business deals from the best. Now, she brokers deals for impact. The global advertising industry is poised to reach $1 trillion by 2025, and Charlene’s organization, reGEN media believes that impact advertising will follow in the footsteps of impact investing this decade.