“Everybody wants to be heard, but not many people are interested in listening,” Julian Treasure, expert in sound and listening, says in the latest episode of PodCatalyst.
So when was the last time you listened to the world around you? Is a lack of listening harming your business or, worse, your well-being?
Tune in as Julian shares how listening has become a lost skill and the ways we can practice it to improve relationships, increase customer/client satisfaction and ultimately help navigate an increasingly polarized world.
At the end of the day, Julian believes better listening leads to understanding — and that is a prize worth fighting for.
Julian will be a spotlight speaker at this year’s World Conference, 23-26 June in Chicago. Learn more about his session online here.
Listen and subscribe on Apple Podcasts, Spotify, or anywhere you listen to podcasts
.png)
Julian TreasureJulian Treasure is a sound and communication expert, author and international keynote speaker. His five TED talks and 11 TEDx talks have been viewed more than 150 million times, and one of them is the sixth-most-viewed TED talk of all time. He has been widely featured in the world's media, including TIME Magazine, The Economist, Vogue, The Times, NBC’s Today Show, BBC TV and radio and many leading podcasts. He has been honored with both Toastmasters International’s Golden Gavel Award and the International Listening Association's Special Recognition Award.
Julian's first book, "Sound Business," is a seminal work on effective business sound. His audio branding company The Sound Agency works with major brands worldwide, proving that good sound is good business by designing excellent customer experience for the ears.
Julian's second book, "How To Be Heard: Secrets for Powerful Speaking and Listening," is a practical guide to improving personal communication skills. The audiobook version won both the SOVAS and Audie global awards for best business audiobook of the year. His seven-hour online course How To Speak So That People Want To Listen includes modules on public speaking and wellbeing for presenters.
Before The Sound Agency, Julian founded, grew and sold leading UK contract publisher TPD, during which time he was chairman of the Association of Publishing Agencies, a director of the Periodical Publishers Association, chairman of PPAinteractive and chairman of the U.K. government’s Digital Content Forum. In 2002, he received the PPA Chairman’s Award for services to the U.K. magazine publishing industry.
Julian is a Liveryman of the Worshipful Company of Marketors, a Fellow of the Royal Society of Arts and a long time musician, remembering with affection his two 1981 BBC John Peel sessions (the bands were Transmitters and Missing Presumed Dead) and scoring Sounds magazine’s single of the week with Fish Turned Human. He lives in Orkney, Scotland with four-time world champion martial artist Jane Majendie and their daughters Holly and Sapphire and is working on his third book, "Sound Affects," to be published in 2025.