Tired of the traditional executive thank-you message and poster during National Nursing Week, the communication team at Provincial Health Services Authority (PHSA) saw an opportunity to recognize nurses in a unique and meaningful way.

"I Am Your Nurse" is a 140-second film featuring a spoken word performance based on the words, feelings and experiences of nurses, interspersed with images of nurses who work across PHSA's programs and services. With the goal of improving workplace engagement and advancing our reputation as an employer of choice, the film was the centerpiece for a three-week campaign to say thank you to the nurses of British Columbia.

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