Amidst the escalating use of artificial intelligence (AI), the urgency to maintain ethical standards in communication has become more pronounced. Marketers are actively discussing the ethical implications of integrating AI into their strategies, questioning its appropriateness, timing and the necessity of disclosure. Amidst these debates, the ethical dilemmas confronting communicators persist, presenting ongoing challenges regardless of advancements in AI technology.

Four International Association of Business Communicators (IABC) Fellows discussed ethics in today’s communication environment in the latest Circle of Fellows episode below, moderated by Brad Whitworth.

Join Circle of Fellows Live on 20 June

Join moderator Shel Holtz, SCMP, ABC, IABC Fellow, for episode 105 featuring IABC's newest cohort of Fellows.

This live stream will take place on Thursday, 20 June at noon ET. Ask questions using YouTube Live’s chat feature, share your experiences and comment on panelist observations. Learn more about Circle of Fellows online here.

Shel Holtz, SCMP, ABC, IABC Fellow

Shel Holtz, SCMP, ABC, IABC Fellow, is senior director of communication at Webcor, a California commercial general contractor and builder headquartered in San Francisco. Shel joined Webcor after 21 years as an independent consultant helping large organizations weave new technologies into their communication strategies and tactics. He also consulted on internal communications, crisis communication, leadership communication, and more. Before starting Holtz Communication + Technology in 1996, Shel had led communication departments at two Fortune 500 companies and spent five years working for human resources consulting firms. The author or co-author of six communication-themed books, Shel and his co-host, Neville Hobson, have presented the “For Immediate Release” podcast since January 2005, making it the first and longest-running communication-focused podcast.