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In Under 10: Getting the C-Suite’s Take on Comms
Podcasts | 28 August 2024
In Under 10: Getting the C-Suite’s Take on Comms
by: Joe Spratt

In the latest episode of PodCatalyst, we sit down with Joe Spratt, expert, strategic communications and change, at McKinsey & Company. Tune in as we dig into the future of comms through the lens of the C-suite, based on a series of in-depth conversations, interviews, and survey results that McKinsey & Company conducted.

Joe walks us through key findings of the report, where the value of the communicator really shines, an outlook on what’s needed for upskilling and where the profession is going next.

For more information, download Joe's session slides from World Conference 2024 for a detailed look at the report's key findings and insights here.

Listen and subscribe on Apple Podcasts, Spotify, or anywhere you listen to podcasts.


Joe Spratt

Joe Spratt is an expert in McKinsey & Company’s Chicago Office. He is a leading member of the Strategic and Change Communications practice, working with clients to drive greater communications performance and impact in times of change. Spratt leads the practice’s work on comms function assessment and operating model design. He is dedicated to bringing out the best in people in client organizations. His expertise centers on organizational communications and change. Spratt counsels chief communications officers and other C-suite executives on strategic communications, as well as how to strengthen, streamline or reimagine the communications function.

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Cybersecurity: Making One City More Resilient With a Gold Quill Mindset 
9 September 2024
Cybersecurity: Making One City More Resilient With a Gold Quill Mindset
by: Gordon Laird

Faced with rising cybercrime, the City of Calgary launched an innovative cybersecurity training for 17,000 employees, using playful tactics and IABC Gold Quill strategies. Discover how a creative approach built a human firewall against cyber threats.

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People-driven Success: Lessons From a Landmark Campaign 
6 August 2024
People-driven Success: Lessons From a Landmark Campaign
by: Zach Zimmel

Explore how human stories and authentic connections fueled the '75 Years of Belonging' campaign for Community Living Toronto, achieving remarkable success and community impact.

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Gold Quill Spotlight: Helping Farmers Look Up and Live 
16 July 2024
Gold Quill Spotlight: Helping Farmers Look Up and Live
by: Heather Johnson, CMP

SaskPower, Saskatchewan’s primary electricity provider, launched a farm safety campaign to protect its customers from the dangers of electricity. Discover how they significantly increased safety awareness and practices among farmers.

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