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"I Am Your Nurse" Recognition Campaign
Gold Quill | 3 May 2020
"I Am Your Nurse" Recognition Campaign
by: Provincial Health Services Authority

Tired of the traditional executive thank-you message and poster during National Nursing Week, the communication team at Provincial Health Services Authority (PHSA) saw an opportunity to recognize nurses in a unique and meaningful way.

"I Am Your Nurse" is a 140-second film featuring a spoken word performance based on the words, feelings and experiences of nurses, interspersed with images of nurses who work across PHSA's programs and services. With the goal of improving workplace engagement and advancing our reputation as an employer of choice, the film was the centerpiece for a three-week campaign to say thank you to the nurses of British Columbia.

Read the Full Case Study


Provincial Health Services Authority
Gold Quill
Cybersecurity: Making One City More Resilient With a Gold Quill Mindset 
9 September 2024
Cybersecurity: Making One City More Resilient With a Gold Quill Mindset
by: Gordon Laird

Faced with rising cybercrime, the City of Calgary launched an innovative cybersecurity training for 17,000 employees, using playful tactics and IABC Gold Quill strategies. Discover how a creative approach built a human firewall against cyber threats.

Gold Quill
People-driven Success: Lessons From a Landmark Campaign 
6 August 2024
People-driven Success: Lessons From a Landmark Campaign
by: Zach Zimmel

Explore how human stories and authentic connections fueled the '75 Years of Belonging' campaign for Community Living Toronto, achieving remarkable success and community impact.

Gold Quill
Gold Quill Spotlight: Helping Farmers Look Up and Live 
16 July 2024
Gold Quill Spotlight: Helping Farmers Look Up and Live
by: Heather Johnson, CMP

SaskPower, Saskatchewan’s primary electricity provider, launched a farm safety campaign to protect its customers from the dangers of electricity. Discover how they significantly increased safety awareness and practices among farmers.

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