On Monday, 8 March, people around the globe celebrated International Women’s Day, uplifting the social, economic, cultural and political achievements of women. IABC is thankful for all of the women who share their time and expertise with the association and uphold the Global Standard in the profession. To celebrate, take a look back on some of the most popular Catalyst articles published this year, authored by women of the IABC global community.
Defining Your Communication Priorities for 2021
By Katie Macaulay
After a year like 2020, when so many communication plans had to be rewritten, it’s no surprise that communicators were puzzling over how to prioritize goals for the new year. How do we best formulate plans while navigating uncertain times? Katie Macaulay recommends using evidence-based planning, accounting for stakeholders’ voices and crunching the data to plan for success. Read more.
PodCatalyst Episode 3: Uncovering Unconscious Biases
Featuring Smita Tharoor
In this episode of PodCatalyst, Smita Tharoor — co-founder of Culturelytics, founder of Tharoor Associates and IABC 2021 Leadership Institute closing keynote speaker — discusses the “a-ha” moments she has witnesses while helping others explore unconscious biases, what it means to be dynamic in a pandemic and the progress made in addressing biases and the work that is still ahead. Listen now.
From Internal to External Communication: Building a Strategic Skill Set
By Katherine Loftus
In this miniseries featuring communicators who have transitioned from internal to external communication roles, Katherine Loftus explains the challenges of the transition and advice for other communicators who are considering making this change. Read more.
Be Your Own Boss
By Tara Mogan Blom, MMC, ABC
Do you ever think about taking the leap to become your own boss? Tara Mogan Blom shares three pieces of advice from her own experience making the career shift to “solopreneur” and launching a business from the ground up. Read more.
The Future of Communications: 6 Trends to Watch
By The IABC Trends Watch Task Force
Last but not least, the 2021 Trend Report is Catalyst’s most popular read to date. In early March, the women and men of the IABC Trends Watch Task Force published a comprehensive report detailing six key trends that are shaping communicators in 2021 and beyond. From the changing workplace to equity, diversity and inclusion, the Internet of Behaviors, integrating the human experience, radical transparency and staying vigilant in the era of misinformation, these trends directly impact IABC members and their work. Download the report.
Read thought leadership from the women of IABC all year around on Catalyst. Interested in contributing your expertise to Catalyst? Email the editors at catalyst@iabc.com to get started.