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Innovation
Did This Author’s Work Hold Up to an AI Summary Tool? 
3 July 2024
Did This Author’s Work Hold Up to an AI Summary Tool?
by: IABC Staff and Nicki C. Kastellorizios-Lee
In her recent Catalyst article, Nicki Kastellorizios-Lee stressed crafting AI-friendly messages to retain "readworthy" quality. In a true move of “practicing what you preach,” she ran her article through Microsoft Copilot and asked it to share a summary here.
Innovation
Readworthy Communications in the Era of AI Summaries 
3 July 2024
Readworthy Communications in the Era of AI Summaries
by: Nicki C. Kastellorizios-Lee

By mastering the art of clear and meaningful communication and embracing generative AI, writers can ensure their messages captivate and resonate with audiences, maintaining their "readworthy" status.

Podcasts
In Under 10: Deciphering Misinformation With Candace Denison 
2 July 2024
In Under 10: Deciphering Misinformation With Candace Denison
by: Candace Denison

In this episode of PodCatalyst, we sit down with Candace Denison, communications and engagement manager at Rocky View County, to discuss misinformation and the role of the communicator.

Innovation
16 Things We Learned at IABC World Conference 2024 
27 June 2024
16 Things We Learned at IABC World Conference 2024
by: IABC Staff

Need a refresher or missed out on the excitement in Chicago? The Catalyst team has got you covered with key takeaways from some of the experts we heard from at World Conference 2024.

Gold Quill
Turning a New Page on Recycling Books: A Gold Quill Spotlight 
21 June 2024
Turning a New Page on Recycling Books: A Gold Quill Spotlight
by: Katya Irwin

This is a story about how a small city confronted a goliath issue, saving taxpayers from hefty penalties and diverting 51,000 pounds of books from the landfill — setting a new standard for sustainability.

Business Acumen
#MoreFromMedia — A Call to Return to the Sacred Art of Storytelling 
19 June 2024
#MoreFromMedia — A Call to Return to the Sacred Art of Storytelling
by: Charlene SanJenko

Learn how marketers, brand strategists and communicators can elevate their practices, connect deeply with audiences and drive impactful change with the power of media storytelling.

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Gold Quill
Cybersecurity: Making One City More Resilient With a Gold Quill Mindset 
9 September 2024
Cybersecurity: Making One City More Resilient With a Gold Quill Mindset
by: Gordon Laird

Faced with rising cybercrime, the City of Calgary launched an innovative cybersecurity training for 17,000 employees, using playful tactics and IABC Gold Quill strategies. Discover how a creative approach built a human firewall against cyber threats.

Gold Quill
People-driven Success: Lessons From a Landmark Campaign 
6 August 2024
People-driven Success: Lessons From a Landmark Campaign
by: Zach Zimmel

Explore how human stories and authentic connections fueled the '75 Years of Belonging' campaign for Community Living Toronto, achieving remarkable success and community impact.

Gold Quill
Gold Quill Spotlight: Helping Farmers Look Up and Live 
16 July 2024
Gold Quill Spotlight: Helping Farmers Look Up and Live
by: Heather Johnson, CMP

SaskPower, Saskatchewan’s primary electricity provider, launched a farm safety campaign to protect its customers from the dangers of electricity. Discover how they significantly increased safety awareness and practices among farmers.

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