As a communications professional, you know the power of data in shaping successful campaigns and engaging your audience effectively. In this roundup, we delve into the world of analytics, where numbers come alive to uncover valuable information, aid data-driven decision-making and enhance communication strategies.

Online Master Class (Register Today!)

• Data-Driven Decision-Making Master Class, led by Joanne Frankel and Reut Einav (29 August, 5 September, 12 September)

Catalyst Articles

• Demystifying Measurement, by Cindy Crescenzo
• The Key to Research? Ask the Right Questions: A Q&A with Sarab Kochhar, by Jessica Burnette-Lemon
• 3 Key Metrics to Track the Business Case for Communication, by Michael Tomko
• Demystifying SMART Goals, by Angela Sinickas, ABC, IABC Fellow
• 4 Data-Driven Email Marketing Strategies for Your Next Campaign, by Ash Salleh

IABC Advance Webinars

• From Measurement to Meaning – Listening Grows Up, by Mike Pounsford, Howard Krais, Johnson Matthey, Kevin Ruck
• Proving the ROI of Internal Communications, by Lauren Banks, Erica Goodwin, Matt Aaronson
• You're Worth It. Prove It! Move Beyond Metrics and Measure what's Most Important: Behavior, by Cindy Crescenzo