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PodCatalyst Episode 15: #TakeCareInCOVID
Podcasts | 2 September 2021
PodCatalyst Episode 15: #TakeCareInCOVID
by: Jocelyn Formsma, Kim Blanchette and Daren Wowchuck

Friendship Centres facilitate Indigenous people’s transitions from rural, remote and reserve life to Canada’s cities. They are the first point of contact to connect many people to culturally based socio-economic programs and services.

During the pandemic, this was more urgent than ever, given the higher risk and impact of COVID-19 on Indigenous people. Learn how #TakeCareInCOVID, a Gold Quill Award-winning campaign, helped deliver authentic messaging during the pandemic’s most urgent moments and gave NAFC a seat at the table to make decisions beyond the campaign.

Want to see the campaign in action? Take a look at this Facebook post from NAFC, featuring Anishinaabe comedian Ryan McMahon, as mentioned in the episode.

Listen on Anchor, and find us and subscribe on iTunes, Spotify, Google Podcasts or anywhere you listen to podcasts.


Jocelyn Formsma, Kim Blanchette and Daren Wowchuck

Jocelyn Formsma is the executive director of the National Association of Friendship Centres (NAFC). She is a member of the Moose Cree First Nation in Northern Ontario and holds an Honours Bachelor of Social Sciences and a Juris Doctorate from the University of Ottawa. Jocelyn has over 19 years of work and volunteer experience building strong relationships and advocacy on behalf of Indigenous peoples. She is called to the Bar of Ontario and has worked as a lawyer for a First Nations-owned law firm. Prior to this, she worked for numerous national Aboriginal organizations and First Nations organizations. As Executive Director of the NAFC, Jocelyn brings her legal training and passion for Access to Justice to her work with Indigenous peoples in urban environments and the Friendship Centre Movement towards innovative, positive, and effective systemic change for Indigenous peoples.

Kim Blanchette leads Argyle PR’s Western Canadian team of engagement, public relations and public health communicators, providing clients with over 25 years of experience in these ever-changing practices. Kim is an accredited communications professional and a member of the CPRS College of Fellows and Canada’s first Chartered Public Relations professional (CIPR) whose talents run the entire public relations gamut, from communications, media, and crisis management to stakeholder and public engagement, behavioral change communications, employee and executive communications, change management, and brand/reputation management at the provincial, federal, and international levels.

Daren Wowchuck is a core part of Argyle PR’s internal creative team, playing a key role in the vast majority of their audio and video projects. His talent for concept ideation and development is an integral part of their team’s unique approaches for both the written and visual elements of client campaigns, including the award-winning campaigns we’ve created for Manitoba Liquor & Lotteries, the Government of Nunavut, SAFE Work Manitoba and the City of Winnipeg.

Career Roadmap
Reclaim Your Balance: How to Combat Burnout With Self-Care, AI and Boundaries 
5 September 2024
Reclaim Your Balance: How to Combat Burnout With Self-Care, AI and Boundaries
by: Nikki Roberson and IABC Staff

In this video resource, Nikki Roberson, a seasoned communication professional and IABC Atlanta Chapter member, breaks down the reality of burnout and offers practical strategies to manage it.

Career Roadmap
Meet the 2024 Class of IABC Fellows: Circle of Fellows No. 105 
9 July 2024
Meet the 2024 Class of IABC Fellows: Circle of Fellows No. 105
by: Shel Holtz, SCMP, ABC, IABC Fellow

In this special Circle of Fellows episode, you’ll meet the 2024 class of IABC Fellows as they discuss their career paths and views on the day’s pressing communication issues.

Career Roadmap
Get to Know 2 New IABC Fellows: Celebrating Excellence in Communication 
25 April 2024
Get to Know 2 New IABC Fellows: Celebrating Excellence in Communication
by: Andrea Greenhous, IABC Fellow, Juli Holloway, SCMP, IABC Fellow

Earlier this year, we proudly extended a warm welcome to the 2024 IABC Fellow cohort. Get to know two of this year’s Fellows, Andrea Greenhous and Juli Holloway, in their own words below.

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