In the latest installment of In Under 10, we talk to Emily Caister about what communicators can learn from Taylor Swift’s marketing mastery. Whether you consider yourself a Swiftie or not, there’s something for everyone to learn. 

Tune in as we discuss the pop star’s approach to branding, as well as how dialing into pop culture more broadly can help communicators tap in to the human element of their work.

Emily Caister will present at this year’s World Conference, 23-26 June in Chicago. Learn more about her session online here.

Listen and subscribe on Apple Podcasts, Spotify, or anywhere you listen to podcasts.

Emily Caister

Emily is an award-winning communications leader who believes communications is where the magic happens. From diving into understanding her audience to crafting compelling copy, she develops content to engage people, connect teams and solve problems. She is an organized and driven professional dedicated to making an impact in her community, blending big-picture thinking with careful planning to ensure a successful outcome.