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White paper: Gold Quill Award-winner helps create an effortless customer experience
Gold Quill | 28 March 2019
White paper: Gold Quill Award-winner helps create an effortless customer experience
by: Terri Naude and Clint Payne

IABC_GQ_Whitepaper-coverHow do you create a customer service campaign that delivers real, meaningful and measurable results? By focusing on the specific behaviors that will make a difference to the customer experience. DStv (Digital Satellite Television) is a digital satellite TV service that is part of MultiChoice, South Africa's leading video entertainment and internet company. DStv is the top cable TV operator in the country and services more than five million subscribers. Customer experience has always been a key focus area for the business, but with increasing competition for market share, it has become more critical than ever to ensure outstanding customer service and an effortless customer experience. In this in-depth work plan from 2018 Gold Quill Award winner for customer relations, find out how a targeted communication campaign reduced customer complaints and service center call volume and enlisted the talent of employees to come up with unique, lasting solutions to customer problems. Download the white paper.


Terri Naude and Clint Payne

Clint Payne is senior manager of customer experience at MultiChoice. Terri Naude is the owner of the consultancy Logical Truth.

Business Acumen
The Power of Communication on the Frontlines: A Call to Action for Crisis Management 
24 September 2024
The Power of Communication on the Frontlines: A Call to Action for Crisis Management
by: Jessica Nuñez

The Uvalde tragedy revealed how poor communication can escalate a crisis. Discover key steps to build a proactive, transparent crisis communication plan that fosters trust, accountability and resilience in high-pressure situations.

Business Acumen
Be Aware and Prepared: Emergency Management Preparedness for Communicators 
18 September 2024
Be Aware and Prepared: Emergency Management Preparedness for Communicators
by: Caterina Valentino, Ph.D., MBA, MPA

Shift from reactive crisis management to proactive emergency management within your organization. Learn how communication, coordination and collaboration within a structured framework can improve your disaster response and recovery.

Business Acumen
The Power of Influence: Shaping Our Lives, Workplaces and Culture 
16 September 2024
The Power of Influence: Shaping Our Lives, Workplaces and Culture
by: Charlene SanJenko

Influence impacts everything from our daily self-talk to the way leaders like Beyoncé and Simone Biles shape culture. Learn how effective communication at personal, team and societal levels can create lasting, positive change.

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