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Is It Worth the Time and Effort To Get a Professional Communication Certification: Circle of Fellows No. 103
Business Acumen | 2 May 2024
Is It Worth the Time and Effort To Get a Professional Communication Certification: Circle of Fellows No. 103
by: Shel Holtz, SCMP, ABC, IABC Fellow

Four distinguished IABC Fellows discussed the myriad benefits of earning the Communication Management Professional (CMP) or Strategic Communication Management Professional (SCMP) certification offered through the Global Communication Certification Council (GCCC). The panel shed light on how becoming a CMP or SCMP not only elevates your credibility but also significantly enhances your strategic communication skills. Whether you’re looking to advance in your career, expand your network or stay ahead in the ever-evolving field of corporate communication, this conversation is tailor-made for you.

Watch the video below as panelists share insights into the certification journey — from preparation to examination and beyond. They also share personal anecdotes and professional advice on leveraging certification to its fullest potential for individual career growth and organizational success.

Join Circle of Fellows Live on 23 May

Join moderator Shel Holtz, SCMP, ABC, IABC Fellow, for episode 104 on ethics. 

This live stream will take place on Thursday, 23 May at noon. ET. Ask questions using YouTube Live’s chat feature, share your experiences and comment on panelist observations. Learn more about Circle of Fellows online here.


Shel Holtz, SCMP, ABC, IABC Fellow

Shel Holtz, SCMP, ABC, IABC Fellow, is senior director of communication at Webcor, a California commercial general contractor and builder headquartered in San Francisco. Shel joined Webcor after 21 years as an independent consultant helping large organizations weave new technologies into their communication strategies and tactics. He also consulted on internal communications, crisis communication, leadership communication, and more. Before starting Holtz Communication + Technology in 1996, Shel had led communication departments at two Fortune 500 companies and spent five years working for human resources consulting firms. The author or co-author of six communication-themed books, Shel and his co-host, Neville Hobson, have presented the “For Immediate Release” podcast since January 2005, making it the first and longest-running communication-focused podcast.

Business Acumen
The Power of Communication on the Frontlines: A Call to Action for Crisis Management 
24 September 2024
The Power of Communication on the Frontlines: A Call to Action for Crisis Management
by: Jessica Nuñez

The Uvalde tragedy revealed how poor communication can escalate a crisis. Discover key steps to build a proactive, transparent crisis communication plan that fosters trust, accountability and resilience in high-pressure situations.

Business Acumen
Be Aware and Prepared: Emergency Management Preparedness for Communicators 
18 September 2024
Be Aware and Prepared: Emergency Management Preparedness for Communicators
by: Caterina Valentino, Ph.D., MBA, MPA

Shift from reactive crisis management to proactive emergency management within your organization. Learn how communication, coordination and collaboration within a structured framework can improve your disaster response and recovery.

Business Acumen
The Power of Influence: Shaping Our Lives, Workplaces and Culture 
16 September 2024
The Power of Influence: Shaping Our Lives, Workplaces and Culture
by: Charlene SanJenko

Influence impacts everything from our daily self-talk to the way leaders like Beyoncé and Simone Biles shape culture. Learn how effective communication at personal, team and societal levels can create lasting, positive change.

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