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"I Am Your Nurse" Recognition Campaign
Gold Quill | 3 May 2020
"I Am Your Nurse" Recognition Campaign
by: Provincial Health Services Authority

Tired of the traditional executive thank-you message and poster during National Nursing Week, the communication team at Provincial Health Services Authority (PHSA) saw an opportunity to recognize nurses in a unique and meaningful way.

"I Am Your Nurse" is a 140-second film featuring a spoken word performance based on the words, feelings and experiences of nurses, interspersed with images of nurses who work across PHSA's programs and services. With the goal of improving workplace engagement and advancing our reputation as an employer of choice, the film was the centerpiece for a three-week campaign to say thank you to the nurses of British Columbia.

Read the Full Case Study


Provincial Health Services Authority
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The Power of Communication on the Frontlines: A Call to Action for Crisis Management 
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The Power of Communication on the Frontlines: A Call to Action for Crisis Management
by: Jessica Nuñez

The Uvalde tragedy revealed how poor communication can escalate a crisis. Discover key steps to build a proactive, transparent crisis communication plan that fosters trust, accountability and resilience in high-pressure situations.

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Be Aware and Prepared: Emergency Management Preparedness for Communicators 
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Be Aware and Prepared: Emergency Management Preparedness for Communicators
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Shift from reactive crisis management to proactive emergency management within your organization. Learn how communication, coordination and collaboration within a structured framework can improve your disaster response and recovery.

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The Power of Influence: Shaping Our Lives, Workplaces and Culture 
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The Power of Influence: Shaping Our Lives, Workplaces and Culture
by: Charlene SanJenko

Influence impacts everything from our daily self-talk to the way leaders like Beyoncé and Simone Biles shape culture. Learn how effective communication at personal, team and societal levels can create lasting, positive change.

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