Powered by IABC
Catalyst
  • Innovation
  • Business Acumen
  • Career Roadmap
  • Gold Quill
  • Podcasts
  • About
Communicating in the Heart of Change: Aligning medical education with 21st century healthcare
Gold Quill | 21 June 2020
Communicating in the Heart of Change: Aligning medical education with 21st century healthcare
by: Sarah Matthews

The Royal College is the national professional association that oversees the medical education of specialists in Canada. We accredit the university programs that train resident physicians, and we oversee the examinations that residents must pass to become certified as specialists. Based on 10 years of collaborative research to evaluate the effectiveness of the current training system and to identify solutions for identified gaps, the Royal College saw an opportunity to lead Canada's medical education into the 21st century by shifting the current 100-year-old teaching model to meet modern-day best practices.

The introduction of Competence by Design (CBD) is a national large-scale transformative initiative and cutting-edge approach to set new standards in specialty medical training. A budget of $33 million was allocated over 11 years to fund the initiative to transform 68 medical specialities to CBD, a new medical teaching model, in a staggered approach between 2017 and 2024. Setting out to shift long-established teaching practices and traditions, explain the widespread complexities of the change, and facing a critical need for audience buy-in, CBD success is dependent on overcoming the Royal College's historic reputation of working with audiences using a top-down approach. The initiative was therefore fuelled by a communications strategy to influence a growth mindset and change culture within our audiences, by inviting individuals into the change process and building a community of champions to operate from the bottom up.

Read the full case study here. 


Sarah Matthews
Business Acumen
The Power of Communication on the Frontlines: A Call to Action for Crisis Management 
24 September 2024
The Power of Communication on the Frontlines: A Call to Action for Crisis Management
by: Jessica Nuñez

The Uvalde tragedy revealed how poor communication can escalate a crisis. Discover key steps to build a proactive, transparent crisis communication plan that fosters trust, accountability and resilience in high-pressure situations.

Business Acumen
Be Aware and Prepared: Emergency Management Preparedness for Communicators 
18 September 2024
Be Aware and Prepared: Emergency Management Preparedness for Communicators
by: Caterina Valentino, Ph.D., MBA, MPA

Shift from reactive crisis management to proactive emergency management within your organization. Learn how communication, coordination and collaboration within a structured framework can improve your disaster response and recovery.

Business Acumen
The Power of Influence: Shaping Our Lives, Workplaces and Culture 
16 September 2024
The Power of Influence: Shaping Our Lives, Workplaces and Culture
by: Charlene SanJenko

Influence impacts everything from our daily self-talk to the way leaders like Beyoncé and Simone Biles shape culture. Learn how effective communication at personal, team and societal levels can create lasting, positive change.

GPBC Banner
Contact Us
330 N Wabash Avenue, Suite 2000, Chicago, IL 60611 USA
Phone: 312.321.6868 | Toll-Free: 800.218.8097 | E-mail: member_relations@iabc.com
Login
Search